Valley Road Vineyards Appoints New Marketing Director

Afton, Va. (July 9, 2018) – Valley Road Vineyards is pleased to announce the appointment of Barbara Joynes as its Marketing Director.

Most recently in the role of Senior Vice President and Director of Account Management at Richmond-based West Cary Group, Barbara has enjoyed over 30 years leading advertising agencies in NYC and Richmond. Prior to West Cary Group, she was with The Martin Agency, where she became the firm’s first female partner and served in a variety of roles, including Executive Vice President and Chief Administrative Officer. Clients that have benefited from her strategic expertise include Mercedes-Benz, Morgan Stanley, UPS, American Express, and GEICO, to name a few.

CEO and President of West Cary Group, Moses Foster, spoke highly of Barbara’s marketing pedigree, commenting, “With her proven track record of building brands, combined with the ability to generate bottom-line results for her clients, Barbara is a perfect fit for Valley Road Vineyards.”

In addition to her career achievements, Barbara has also spent a great deal of time giving back to the community. Her past civic involvement includes Board roles with the William and Mary Alumni Association, Henrico Doctors Hospital, YWCA of Richmond, and the Children’s Museum of Richmond, among others.

Barbara can’t wait to put her experience to work for Valley Road, saying, “There has never been a more exciting time in the Virginia wine industry. I look forward to helping Valley Road continue to promote its brand which is based on outstanding wines, while driving additional revenue through events and getting our wines broader distribution so that even more people can enjoy their quality.”

Barbara can be reached at