Valley Road Vineyards Appoints New Marketing Director

Afton, Va. (July 9, 2018) – Valley Road Vineyards is pleased to announce the appointment of Barbara Joynes as its Marketing Director.

Most recently in the role of Senior Vice President and Director of Account Management at Richmond-based West Cary Group, Barbara has enjoyed over 30 years leading advertising agencies in NYC and Richmond. Prior to West Cary Group, she was with The Martin Agency, where she became the firm’s first female partner and served in a variety of roles, including Executive Vice President and Chief Administrative Officer. Clients that have benefited from her strategic expertise include Mercedes-Benz, Morgan Stanley, UPS, American Express, and GEICO, to name a few.

CEO and President of West Cary Group, Moses Foster, spoke highly of Barbara’s marketing pedigree, commenting, “With her proven track record of building brands, combined with the ability to generate bottom-line results for her clients, Barbara is a perfect fit for Valley Road Vineyards.”

In addition to her career achievements, Barbara has also spent a great deal of time giving back to the community. Her past civic involvement includes Board roles with the William and Mary Alumni Association, Henrico Doctors Hospital, YWCA of Richmond, and the Children’s Museum of Richmond, among others.

Barbara can’t wait to put her experience to work for Valley Road, saying, “There has never been a more exciting time in the Virginia wine industry. I look forward to helping Valley Road continue to promote its brand which is based on outstanding wines, while driving additional revenue through events and getting our wines broader distribution so that even more people can enjoy their quality.”

Barbara can be reached at

Virginia Viognier by Valley Road

Valley Road Vineyards 2015 Viognier Wins Governor’s Cup Gold

Valley Road Vineyards is pleased to announce that its 2015 Viognier has won Gold in the 36th annual Virginia Governor’s Cup awards.

Born of fruit sourced in the Monticello AVA, made by King Family Vineyards’ Matthieu Finot, and bottled at KFV, Valley Road’s 2015 Viognier was one of ninety-nine wines awarded a Gold Medal out of over 440 entered in this year’s competition. “We are Virginia Viognier by Valley Roadthrilled that our Viognier was selected as a gold medal winner,” remarked Stan Joynes, Co-Founder and CEO of Valley Road Vineyards. He continued, “We are proud to be in the company of exceptional wineries achieving this honor for their Viognier varietals, including our Nelson 151 neighbors at Veritas.” Of the ninety-nine gold medal winners, eleven were Viogniers.

Tasting notes are assembled for each wine on the characteristics of Appearance, Aroma, Flavor, Overall Quality, and Commercial Sustainability. Wines are then judged on the 100-point Wine Spectator scale of 7 levels ranging from “No Score” to “A Classic Wine.” To achieve a Gold Medal, the wine must score between 90-100 points. Judging took place in two rounds of blind tastings over a four-week period. A distinguished panel of 20 judges, including Master Sommeliers, celebrated culinarians, and international wine educators sampled over 440 wines from 100 Virginia Wineries.

About Valley Road Vineyards
Located at the gateway to the Rockfish Valley on Route 151 in Albemarle County, Valley Road Vineyards opened its doors in July 2016. A purveyor of exquisite wines, the company was conceived by a group of friends who share a love for the Virginia grape. Located on 22 acres, the vineyard enjoys commanding Blue Ridge views, and is conveniently situated in the heart of the Monticello Viticultural Area for easy guest access. In addition to its award-winning 2015 Viognier, Valley Road Vineyards offers ten other varietals and blends in its tasting room, SIP, which is open to the public six days a week. Additional offerings include meeting and event space, and a newly launched wine club.

Virginia Viognier by Valley Road Awards Valley Road Vineyards with Two Silver Medals recently awarded Valley Road Vineyards with two medals in its 2018 World Wine Championships. Both the 2015 Viognier and 2015 Whitehall Viognier received a silver medal with 87 and 85 points each, respectfully. Visit each wine listed on to read the full reviews:

2015 Whitehall Viognier

2015 Viognier

The World Wine Championships is America’s oldest annual international wine competition and has been operated objectively for 38 years. It is a blind tasting, medal-based competition that awards based on a 100-point scale. Wines are judged by‘s trained staff joined by top Wine professionals and buyers from retailers and restaurants using a proven, consistent, proprietary methodology developed in collaboration with Cornell University. The World Wine Championships distributes its monthly results to consumers and the trade through, a free consumer website with tens of thousands of unique users a month on its searchable databases and via social media @tastingsbti.